I have been working on a module focused on food packaging, and it was narrowed down to creating food product packaging for children. After much primary and secondary research, I scanned and digitally traced a number of packaging nets belonging to various foods to understand the how the nets behave and fold. But it’s good to look at all sorts of packaging, including non-food items, to get a firm understanding of a package’s function… including hierarchy.
As expected, 99Designs has a great number of works to browse through if one needs some visual stimulant; a solid resource.
These baby blanket packaging designs by Naturalcom lay out the nets so they’re easy to read, scrutinise, and understand. These nets above are a wrap-around cardboard design.
More of the same style of packaging, but with slightly different imagery and thus a slight change to the feel. I don’t know if I’ll make as many different feeling packages given the limited time I have and that I still work rather slowly on Adobe Illustrator.
I also need to have this high-standard of design and layout; including a breakdown of the colour pallets and font families used. I’m getting closer to where I want to be on this module.
I’m well aware that I need to work on my confidence in my designs and decision making greatly. I should take opportunity to do so within this module and own it. I can make this project fun.
DESIGN WORKS 
I think the baby nets for blankets appeal to a variety of aesthetics, their marketing strategy could be to secure newbie parent groups that will continue to trust in their products for the continuation of their prodginy”s needs.. What do you think? I also think that a design appeals to such a target when it is uncomplicated, as shopping for an infant can be overwhelming, parents want ease of use, already dealing with the new experience of parental roles, they may be attracted to friendly, positive and reassuring marketing designs… 🤔
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I think you hit the nail on the head with your analysis, Alison! I don’t know much about the market for baby clothes, but your thoughts feel right. Of course, babies don’t have an income to spend, so the designs of baby products are wholly for the parent to feel reassured by. …I’ve learned a little about food marketed to babies and their parents though. The “friendly, positive and reassuring marketing designs” bleed over to food packaging for babies and toddlers. Thanks for your thoughts!
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